SINCE 2017
Ethical Lab Diamonds. Making Everyday Luxury Possible for All Canadians.
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1.8 Million Diamonds & Counting
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Our Lab Diamonds are priced to give you the best dollar per carat available on the internet.
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Frequently Asked Questions
It's our belief that the diamond industry has been enjoying massive margins for too long. Our goal is offer the same quality stones, for a better price, than anyone on earth.
We're pleased to offer Free Shipping (in Canada) on orders over $500, and for a limited time we're offering a 10% discount to all Customers on all orders. Learn more about our Shipping Policies.
Every order is checked twice before it reaches you. Once by the Supplier prior to shipment, and again by our team as we prepare your package. We personally verify the serial number against the Diamond Certificate, and we also check the stone to be sure that it matches your order.
Our mission is to make Everyday Luxury possible for every Canadian. We have invested in sourcing the best diamonds from around the world, and in technology to keep prices as low as possible. Diamond prices have been falling for years now, and we look forward to accelerating that trend - to the benefit everyone.